by Layla Leiman

by Layla Leiman

Author

I was born in Johannesburg, South Africa, in the middle of the eighties. My interest in art and creative practice was nurtured from early on through my education at a Waldorf school. I studied Journalism and English Literature and received my BA Hon. (English Literature) in 2009. I began my career in advertising, and in 2013 joined a fledgling team running a creative showcase blog. This grew into the largest arts and culture online publication in South Africa and in 2015 I took over as editor, leading a team of six other writers and refocusing the publication in a more reflective and critical strategic direction. The following year I attempted a hiatus from writing to explore career opportunities within the art industry. I received a curatorial mentorship award and in mid-2017 joined an art auction house as a cataloguer. At the same time new editorial relationships developed, one of which was with ArtMaze Mag. In addition to contributing regularly to AMM, I co-run a micro content production agency focusing on brands in the design and lifestyle industries and am head of communication at Pro Helvetia Johannesburg, the liaison office for the Swiss Arts Council in South Africa.